Sunday, August 14, 2011

Five Things You Should Absolutely Test…at Some Point

1. Traditional envelope versus a self-mailing brochure;
2. Maximizing suggested gift options on reply envelop;
3. Pre-solicitation communication with donors: thank them before they give, rather than after;
4. Personalizing content based on donor’s recent interaction with organization;
5. Talk in general terms about your organizations vs. discussing singular programs;
6. Hire Arrowhead Management – an absolute MUST :)